The Museums Australasia Multimedia & Publication Design Awards are all about design and communication. (For project-based programs (exhibitions, public programs, etc) you probably want the MAGNAs). The awards began in 1994 and are still going strong. The structure hasn't changed much, however we have fiddled with the categories to reflect the changes made in the last two decades in how our institutions are communicating with the public.
The MAPDAs are sponsored by Australian Book Connection.
There is a fee to enter MAPDA (see below).
19 February 2021: Call for entries
20 April 2021: Entries close
9 June 2021: Awards Ceremony, Canberra
NOTE: We will be having a bookstore at the AMaGA National Conference where past MAPDA entries (books and catalogues) will be available to purchase. Profits from sales will go to Museums Australia Fund, the association's charity. The potential sale of past entries is a long-standing Condition of Entry of MAPDA (see below). Our last conference bookstore was in Sydney in 2015. If you have any questions or concerns, please contact the National Office on firstname.lastname@example.org.
An application for use on a mobile device
A printed book that is not an exhibition catalogue
- CHILDREN'S BOOK
A book or activity book made for children
- CHILDREN'S E-ACTIVITIES NEW
Online children's activities, e-learning or games
- EXHIBITION BRANDING PACKAGE
A collection of images showcasing the branding of an exhibition (not corporate branding) EXAMPLES
- EXHIBITION CATALOGUE (MAJOR)
Exhibition catalogue more than 64 pages
- EXHIBITION CATALOGUE (SMALL)
Exhibition catalogue less than 64 pages
- EXHIBITION WEBSITE
A website created to accompany a physical exhibition
- FILM NEW
Pre-recorded video chats, behind-the-scenes tours, advertising or online/offline sizzle reels, documentaries or in-exhibition films
Corporate branding, RAPs, annual reports
- INFORMATION BROCHURE
Information brochure, calendar of events, museum tour guide/map etc
- INSTITUTION WEBSITE
A website created for an institution
An invitation for an exhibition opening or other event - must supply hard copy
A periodical, not an annual report
- ONLINE EXHIBITION NEW
A born-digital exhibition presented entirely online
A poster made to advertise an exhibition, organisation or program
- VIRTUAL TOUR NEW
A streamed or web-based virtual tour of a museum or gallery or hybrid exhibition
MAPDA Entry Levels are based on your organisations operating budget.
- Level A - Annual operating budget up to $8million.
- Level B - Annual operating budget over $8million.
Note: MAPDA charges a fee for entry. The fee applies for each entry submitted. Members of Australian Museums and Galleries Association or Museums Aotearoa receive a discount.
Inclusive of GST the fees are:
- Level A - Member: $49.50
- Level A - Non-member: $71.50
- Level B - Member: $71.50
- Level B - Non-member: $99
Enter more than 5 items and receive a discount of 10%
Enter more than 10 items and receive a discount of 20%
(this will automatically be calculated in the checkout)
WHO CAN ENTER?
Museums, galleries, libraries, archives, zoos, botanical gardens, science centres, historical societies - any non-commercial collecting institution can enter.
Designers may enter on behalf of an organisation they have worked with, however it must be entered under the name of the cultural organisation with their permission.
- The MAPDAs are open to all non-commercial museums, galleries, zoos, botanical gardens, historical societies, libraries, keeping places, science centres and other cultural organisations.
- Commercial galleries, auction houses and publishing interests are not eligible.
- Members and non-members of Australian Museums and Galleries Association are eligible (note the differentiation in entry fee).
- Entries must come from organisations, associations and non-profit companies, not individuals or designers.
- An entry is defined as printed or electronically designed graphic material intended for public distribution.
- Entries must have been produced between 1 January and 31 December the year prior to the awards.
- Entries should be posted with the registration form, payment and entry form attached to each entry to arrive at MA before the closing date.
- All publications will be credited as indicated on the registration and entry forms. Please ensure names are listed correctly and legibly.
- Entries will not be processed until payment is received.
- Museums may submit multiple entries in any category, but these can only be entered in one category.
- A series of publications may be submitted as one entry (e.g. newsletters, magazines, posters, online).
- One copy only of any publication must be supplied in its intended form – printed materials as hard copy. Multimedia and website entries to note the URL address for viewing or upload a file.
- An impartial judging panel drawn from the museum and graphic design sectors will judge entries.
- The judging panel reserves the right not to make an award in a category if it considers no award is merited; or to make a joint award. Decisions are final and no correspondence will be entered into.
- Ensuring an entry’s timely arrival, good condition and correct information is the responsibility of each entrant.
- Publications will not be returned. Entries become the property of AMaGA. Entries may be used for exhibition purposes. Publications may be sold to raise funds for Museums Australia Fund - AMaGA's charity.
- By submitting an entry, the entrant grants permission to AMaGA for the reproduction of winning entries for the purposes of publicity and promotion at no charge; entrants must warrant they have the right to allow such use by AMaGA.
- Enter MAPDA
- Pay the fee
- Package your physical entries and post them to us
Please print your invoice and attach it to your physical entries and post to MAPDA as soon as possible. You do not need to post anything for electronic entries.
Australian Museums and Galleries Association
PO Box 24
WEST DEAKIN ACT 2600
For courier deliveries or drop-offs:
Australian Museums and Galleries Association
9-11 Napier Close
Deakin ACT 2600
Our MAPDA judges are all volunteers. We select judges so that we have at least two graphic designers, an artist, an Indigenous person, a curator, a printer and someone with marketing experience. Due to the fact that the judging is in Canberra, our judges are often from the east coast, or Canberra specifically, but we try to branch out and have a few non-locals each year.
Entries are judged based on:
- Original creative idea, innovative concept
- Design skills in the expression and extension of the idea through suitable typography, photography, illustration, form structure and material use
- Sensitive use of images and photography
- The publication’s ability to communicate effectively and meaningfully – is it fit for purpose?
- Production and technical values, suitable stock, production process, colour quality and consistency, embellishments or incorporating ecological concerns.
- What constitutes a series of publications?
- How should we attach the entry form to the entry?
- Who can enter?
- I'm an individual with a self-published book. Can I enter?
- I have to submit my branding entry on an A3 board. What do you mean?
What constitutes a series of publications?
A series of publications is considered ‘as having the same design element ’ – a series of materials (e.g., a multi-volume set of books), where each individual component has clear and recognisable graphic similarities to the others and cannot be accurately judged alone.
Otherwise, you must either enter just one component of the series or enter multiple components as separate entries. For example, you cannot enter a book, poster and invitation for the same exhibition as a series, or catalogues that have been produced by one institution that have no design connection. However, you can enter three brochures with the same design but different information as a series.
To put it simply, same design, different exhibitions, OK.
Different design, different exhibitions, not OK.
How should we attach the entry form to the entry?
The entry should be attached using removable tape or removable sticky dots. Please do not use ordinary sticky tape, paper clips, masking tape or staples(!!) as the judges may need to remove the entry form to accurately judge the entry.
Who can enter?
The MAPDA awards are open to all non-commercial museums, galleries, zoos, botanical gardens, historical societies, libraries, keeping places, science centres and other cultural organisations.
I'm an individual with a self-published book. Can I enter?
Individual entrants are taken on a case-by-case basis. Please call or email us and we can give you an answer based on your circumstances. Remember that you will be up against institutional entrants, some with very large budgets.
I have to submit my branding entry on an A3 board. What do you mean?
The easiest thing is to show you. For some examples of how you can enter your branding, click here.